Paystand – Elevating B2B Fintech through Design
As the Senior Visual Designer at Paystand, I played a key role in shaping the brand’s visual identity and marketing efforts. My work spanned across multiple touchpoints, from branding and digital assets to product marketing materials. Through strategic design, I helped drive engagement, streamline workflows, and enhance brand consistency.
Key Contributions:
Brand Evolution: Led the enhancement of Paystand’s brand identity, ensuring a cohesive and modern visual language across all platforms.
Design System Development: Built and maintained a scalable design system, improving workflow efficiency by 40%.
Marketing Impact: Created high-impact digital and print assets, directly contributing to a 51% increase in website traffic and stronger customer engagement.
AI-Driven Efficiency: Integrated AI tools (Midjourney, Firefly) to double content production and optimize design workflows.
Team Leadership: Mentored and guided a small team of junior designers, fostering growth and collaboration.
Below are some of my favorite projects from my time at Paystand, showcasing my approach to branding, user engagement, and marketing design.
Ads
Paystand Design System
Videos
Brand Guidelines
eBooks
Website
Events
